Taboola Joins Us at CES 2026 in the C Space Studio: Why CTV Discovery is the Next Big Battleground for Performance Marketing

January 7, 2026

Article Summary

Adam Singolda, CEO, explores why CTV discovery is becoming the next battleground for performance marketing—and how attention, outcomes, and measurement are evolving.

Marketing and Advertising

Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

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