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IAS and Mastercard Joined us at the CES 2026 C Space Studio: Advancing Measurement through Data, Trust, and Precision

January 7, 2026

Article Summary

Srishti Gupta, Chief Product Officer, IAS and Scott Lichtenthal, SVP, Mastercard explore how data and analytics are advancing marketing measurement.

Marketing and Advertising

Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

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