Light Straight is a revolutionary ultrasonic cleansing and multi styling device designed to style and cleanse hair, extending the time between washes and addressing a major pain point for consumers. A staggering 63% of women dislike their hair on non-wash days, but conventional shampooing is time-consuming and inconvenient; often seen as damaging, leading to dry hair and scalp, stripped natural oils, and faded color. Light Straight offers a groundbreaking solution: a style and cleanse in just 5 minutes, anytime, anywhere, and crucially, without water. This innovation allows users to confidently go longer between traditional washes, facilitating a hair care routine of four times or less per week, promoting healthier hair and scalp by minimizing the harsh effects of frequent shampooing, and keeping color vibrant for longer.