Augmented reality (AR) and extended reality (XR) are no longer just buzzwords around gaming — they’re reshaping the way we live, work and connect. From immersive smart glasses to AI-driven entertainment experiences, these technologies are breaking boundaries and creating new opportunities across industries like healthcare, retail, manufacturing and defense. As businesses race to adopt XR for simulation-based training, diagnostics, remote assistance and more, the question isn’t whether this shift will happen — it’s how fast and how far it will go.

Congratulations to all of the CES Innovation Award 2026 honorees — visionary companies who are redefining how we interact with digital content. Catch a glimpse below and then view the full list.

• Galaxy XR will get a major upgrade thanks to Project Moohan, Samsung’s forthcoming eXtended reality headset, and the first device designed for Android XR — a new platform created jointly by Samsung and Google. Transcending physical boundaries, it’s a limitless screen with infinite possibilities that blends the physical world with the virtual world.
• SPORTRACK: XR Board Game Powered by AI and Physical Learning is a groundbreaking XR board game that reimagines immersive play beyond headsets and isolation. Unlike conventional metaverse experiences confined to HMDs, SPORTRACK invites users into open, shared spaces where movement, learning and collaboration happen in real life.
• Mojie's latest Full-Feature Colorful AR+AI Glasses, centered on resin diffractive waveguides, weigh only 38g, making them the World's Lightest colorful AR glasses. Integrating Mojie's self-developed near-eye display system, perceptual interaction system and mass production engineering system, this innovation boasts key advantages: extreme lightweight, strong drop resistance, high transmittance, clear imaging and privacy protection.
• Gency Studio is an experiential offline retail solution that combines AI, robotics and XR media art. It offers visitors an immersive brand experience and provides brands with automated content production and operational efficiency. As demand for personalized experiences grows, Gency Studio helps companies of all sizes stay competitive. 

CES Innovation Awards season is the perfect time to celebrate the companies behind these immersive technologies unlocking new possibilities for businesses and consumers alike.

Check out these honorees and more who will be featured in the CES Innovation Awards Showcase, located at the Venetian Expo during CES — the world’s most powerful tech event.