Making Innovation Meaningful

LG’s brand strategy for 2026 is clear: technology only matters when it genuinely improves daily life. This belief drives the company’s approach to AI — intelligence that understands people and acts responsibly to support them. At CES, LG is demonstrating how this vision moves beyond concepts into real homes and routines.

The home is the most familiar space in our lives, yet it is also the most complex for AI. Every household has unique rhythms, cultures and emotional moments. For AI to truly help, it must adapt to these differences and act with care. LG’s decades of expertise in appliances and connected devices gives it a unique advantage in creating solutions that reduce physical and mental burdens at home. This is what LG calls “AI in Action” — moving from understanding to execution.

The AI Home and the Zero Labor Vision

Imagine a home that gives you time back. LG’s AI Home vision introduces the concept of the Zero Labor Home, where connected devices and AI work together seamlessly to anticipate needs, coordinate actions and reduce chores, all without constant user input. Instead of managing technology, people can focus on what truly matters: family, rest and meaningful moments.

At CES 2026, LG is unveiling its LG CLOiD home robot, a specialized agent within the AI Home ecosystem. Unlike traditional voice assistants, this robot acts in the physical environment, working in harmony with appliances and systems to support daily life. These advanced capabilities are powered by LG CLOiD’s sophisticated situational awareness, deep understanding of user lifestyles, and precise physical control within ambient environments—operating seamlessly and intuitively.

LG’s leadership in home appliances and consumer electronics is the foundation of its AI ecosystem. Through platforms like ThinQ and webOS, LG connects devices into a single, orchestrated system. These products become Agent Appliances — learning from users, coordinating with each other and delivering seamless experiences across the home.

What to Expect at CES 2026

Visitors to LG’s booth will experience AI that moves beyond individual products into a connected living ecosystem. From AI-enabled appliances to the home robot concept, LG will showcase how the Zero Labor Home vision comes to life — AI that understands context, takes action and supports everyday living in a natural, human-centric way.

LG’s vision doesn’t stop at home. It extends across vehicles, workplaces and public spaces, creating a continuous experience where AI supports people seamlessly as they move through different environments.

LG’s message to CES audiences is simple: AI’s true value lies in action. At CES 2026, LG showcases how AI delivers real value through action under the theme “Innovation in Tune with You.” LG demonstrates how AI moves beyond screens and concepts to become a trusted partner in everyday life, starting at home and expanding across the spaces where life happens. See it all come to life in LVCC Central Hall, booth 15004.